Marques Brownlee
June 4, 2026
Top 10 Apple Products That Don't Exist Yet
TL;DR
A wishlist of 10 innovative products Apple could create, from folding iPhones and AR glasses to full-frame cameras and a mysterious car project.
Key Takeaways
- 1Apple could revolutionize the printer market if they entered it, given their design and engineering resources
- 2Folding iPhones are expected from Apple soon, with years of competitor refinement to build upon
- 3A HomePod with a built-in screen would significantly improve smart home control capabilities
- 4AR glasses represent the next frontier for Apple to dominate, leveraging iPhone integration
- 5A full-frame camera from Apple could be revolutionary by combining advanced sensors with Apple silicon
- 6The canceled Apple car project likely contributed technology to other designs, such as the Ferrari Luche
Notable Quotes
“I don't really want a printer. I just feel like if any company can make a printer that doesn't suck, maybe it's the one with three or four trillion.”
— Host
“Give us a nice lightweight, durable puck in a knit band to compete against the Whoop and the Fitbit with no subscription, and I'm happy.”
— Host
“We all know Apple spent years in secrecy burning billions of dollars trying to design a car that never saw the light of day and eventually got cancelled.”
— Host
Chapters
1. Hardware Essentials (Printer, Folding iPhone, MacBook Cellular)
Discussion of missing Apple hardware like a high-quality printer, an expected folding iPhone, and a MacBook with built-in cellular connectivity for seamless connectivity.
2. Software & AI (Siri Improvements)
Apple's need to deliver on Siri improvements after years of waiting, with recent announcements suggesting better performance ahead.
3. Smart Home Ecosystem (HomePod, Doorbell, Security Camera)
How a HomePod with a screen, combined with Apple-designed doorbell and security camera, would complete a comprehensive smart home system with privacy-first design.
4. Wearables & AR (AR Glasses, Fitness Band)
Emerging categories like AR glasses and a lightweight, screenless fitness band to compete with existing fitness trackers without subscriptions.
5. Imaging & Photography (Camera, Car)
A full-frame camera leveraging Apple silicon and speculation about the rumored Apple car project and its connection to the Ferrari Luche collaboration.
Key People & Entities
- Johnny Ives
- Design company founder who partnered with Ferrari in 2021 to design the Ferrari Luche
- Apple
- Technology company; subject of the video's wishlist for hypothetical products
- Ferrari
- Luxury car manufacturer that collaborated with Johnny Ives' company on the Ferrari Luche design
Glossary
- AR glasses
- Augmented reality glasses that overlay digital information onto the physical world; an emerging computing platform expected to follow smartphones
- Full-frame sensor
- A large camera sensor (36×24mm) that captures more light and detail than smaller sensors, commonly used in professional photography
- Apple silicon
- Custom processors designed by Apple (like M1, M2) that power their devices with optimized performance and efficiency
- HomePod
- Apple's smart speaker that plays music and controls smart home devices via voice commands
- Tether
- Connecting a device to another device's internet connection (e.g., using iPhone's cellular data on a Mac)