Marques Brownlee
June 4, 2026
TL;DR
A wishlist of 10 innovative products Apple could create, from folding iPhones and AR glasses to full-frame cameras and a mysterious car project.
“I don't really want a printer. I just feel like if any company can make a printer that doesn't suck, maybe it's the one with three or four trillion.”
— Host
“Give us a nice lightweight, durable puck in a knit band to compete against the Whoop and the Fitbit with no subscription, and I'm happy.”
— Host
“We all know Apple spent years in secrecy burning billions of dollars trying to design a car that never saw the light of day and eventually got cancelled.”
— Host
1. Hardware Essentials (Printer, Folding iPhone, MacBook Cellular)
Discussion of missing Apple hardware like a high-quality printer, an expected folding iPhone, and a MacBook with built-in cellular connectivity for seamless connectivity.
2. Software & AI (Siri Improvements)
Apple's need to deliver on Siri improvements after years of waiting, with recent announcements suggesting better performance ahead.
3. Smart Home Ecosystem (HomePod, Doorbell, Security Camera)
How a HomePod with a screen, combined with Apple-designed doorbell and security camera, would complete a comprehensive smart home system with privacy-first design.
4. Wearables & AR (AR Glasses, Fitness Band)
Emerging categories like AR glasses and a lightweight, screenless fitness band to compete with existing fitness trackers without subscriptions.
5. Imaging & Photography (Camera, Car)
A full-frame camera leveraging Apple silicon and speculation about the rumored Apple car project and its connection to the Ferrari Luche collaboration.