Marques Brownlee
July 22, 2026
TL;DR
Samsung's new foldable lineup includes the Z Flip 8 with minor upgrades, the Z Fold 8 Ultra with significantly improved crease reduction and larger display, and the new compact Z Fold 8 designed to compete with Apple's rumored passport-style foldable.
“If Oppo's a 10 out of 10, I feel like this is an eight and a half out of 10, but it is way better than last year, which would be like a five.”
— Reviewer
“The more I use it and hold it and just mess around with it, I'm not going to lie, the more I'm liking it.”
— Reviewer
“Well, we have one just like it. But we also have one that's better, the Ultra.”
— Reviewer
1. Z Flip 8 Overview
The new Z Flip 8 is a safe incremental upgrade featuring a thinner, lighter design, Snapdragon 8 Elite Gen 5 processor, beveled inner edges for easier opening, and an improved cover screen with better gesture controls. It represents the steady, conservative improvement approach Samsung has adopted.
2. Z Fold 8 Ultra: Crease Reduction and Display Improvements
The Z Fold 8 Ultra addresses Samsung's main competitive weakness by dramatically reducing the visible crease through titanium alloy film and back plate, achieving near Oppo Find N6 levels. It features a new 50MP ultrawide camera, 8K video capability, 5,000 mAh battery, faster charging (45W wired, 20W wireless), and improved anti-reflective coating with 3000 nits brightness.
3. Strategic Positioning: The New Compact Z Fold 8
Samsung strategically introduces a smaller, passport-shaped Z Fold 8 to compete directly with Apple's expected foldable iPhone. This move positions the candy bar-shaped model as the Z Fold 8 Ultra while the new compact fold targets media consumption with its 4x3 aspect ratio and 7.6-inch inner display.
4. Z Fold 8 Design and Usability
The compact Z Fold 8 weighs only 201g with excellent one-handed usability, particularly for camera work and photo viewing. The smaller screens and lighter weight make it reminiscent of the Surface Duo's hardware benefits while maintaining dual displays and 4,500 mAh battery capacity, though with fewer cameras and less multitasking capability.
5. Pricing and Market Context
All three devices feature 256GB base storage with significant price increases: Z Flip 8 at $1,200, Z Fold 8 at $1,900, and Z Fold 8 Ultra over $2,000, representing $100+ increases from last year due to memory price hikes and competitive market pressures.