Alex Hormozi
May 28, 2026
TL;DR
A coach addresses a team member's self-sabotage tendencies by reframing 'demons' as behavioral gaps that can be fixed through deliberate exposure to challenging conditions and coaching.
“I have some demons that I need to like, you know, slay.”
— Young team member
“You don't know how to behave in certain conditions. You don't know how to act. Great. So, we'll expose you to those conditions and we'll teach you how to act the right way. That's it. That's all it is.”
— Coach
1. Identifying the Problem
A young team member expresses that he has 'demons' he needs to slay, referring to a tendency toward self-sabotage.
2. Reframing the Issue
The coach reinterprets self-sabotage not as an internal demon but as a lack of knowledge about how to behave in certain conditions.
3. The Solution: Exposure and Training
The coach outlines a concrete approach: expose the team member to challenging conditions and teach him the correct behaviors to handle them.