BWB - Business With Brian
September 6, 2026
TL;DR
Nvidia has committed $279 billion primarily for memory chips because it cannot source enough; memory makers like Micron and SanDisk are the true scarce bottleneck, not power or cooling, evidenced by their gross margins doubling to 84–85% while competitors see modest gains.
“How much would it take for somebody to break their promise? I guarantee you Nvidia is asking that question right now.”
“The constraint right now, I think, is actually slightly more on power and cooling than it is on AI chips.”
— Elon Musk
“A company running physical fabs is out earning Microsoft on the margin line, and Microsoft sells software, which costs next to nothing to just simply copy.”
“Some of our key customers were only able to fulfill only 50% to 2/3 of their demand in the medium term and we currently do not have line of sight as to when memory supply will be able to catch up with increasing demand.”
— Micron CEO
1. The Scarcity Question: Why Nvidia Can't Get What It Needs
Nvidia's gross margin fell from 75% to 72–73% guidance, but this matches pre-boom margins of 72.7% two years ago. The real issue: cost of goods doubled to $63 billion in one year. Nvidia's footnote reveals $279 billion in supply commitments, primarily for memory and infrastructure—more than Nvidia's entire annual revenue.
2. Why Memory, Not Power or Cooling, Is the Bottleneck
Elon Musk ranked constraints as power/cooling first, chips second, but never mentioned memory. However, Nvidia's own footnote led with memory. Memory makers Micron and SKH Highix drove 17% of the entire global stock market's return in May 2026 alone, showing where real constraint lies.
3. How to Identify Who Owns the Bottleneck
Companies that own scarce resources show rising gross margins while revenue grows. The margin test compares last four quarters against prior four quarters. If margin rises, the company likely owns something scarce; if it falls while revenue explodes, customers have alternatives. Applied across 24 companies, 13 passed.
4. Verdrive: The False Bottleneck Play
Verdrive makes power and cooling hardware. Deferred revenue doubled to $3.6 billion in 6 months and inventory is up 73%, but gross margin only rose 4.3 points on 26% revenue growth. Only 4 points of margin gain despite billions in prepayments signals customers retain alternative suppliers.
5. Invent Electric: Commodity, Not Constraint
Invent Electric makes electrical connections and liquid cooling. Its data center business targets $2 billion in 2026 (double prior year), but gross margin fell 2.2 points while revenue grew 46%. Falling margin despite exploding demand proves this is a commodity controlled by buyers, not sellers.
6. SanDisk: The Forgotten Memory Play
SanDisk, spun from Western Digital 18 months ago, makes storage flash memory (not high-bandwidth). Gross margin jumped from 26 cents to 85 cents per dollar sold; four-quarter margin test shows +41.4 points, nearly matching Micron. Nvidia doesn't even buy from SanDisk, yet it shows identical scarcity fingerprint, proving memory shortage spans the entire category.
7. Micron: The Dominant Memory Monopoly
Micron's gross margin doubled to 84.6% year-over-year (same quarter, 12 months apart); four-quarter test shows +35.4 points, with 85 cents of every memory dollar being gross profit—outearning Microsoft. Micron signed 16 long-term supply agreements through 2030; key customers can only fulfill 50–67% of demand. Trades at 6x forward earnings, 98th percentile of valuation history.
8. The China Risk: State-Backed Competition Emerges
A Chinese state-backed memory maker raised $8.6 billion in July 2026 (largest Asia offering that year). Analysts expect it to start 9 wafers for every 10 Micron starts by year-end. Apple considered sourcing from it but turned down a discount because two customers already have full output spoken for. Micron fell 7% when Apple's lobbying became public, then 9% and 10% after the Chinese maker listed.
9. Alternative Energy Plays: Why Most Fail the Test
GE Vernova passed (+2.2 points, 20% margin) but shows a long order book with minimal pricing power. Constellation Energy is the exception: margin up 24.5 points. Unlike new power equipment, Constellation owns already-licensed, already-running nuclear reactors built 40 years ago—the scarce thing itself, not replaceable equipment.
10. The Valuation Ladder: Why Memory Is Expensive but Not Overpriced
Verdrive at 94th percentile of valuation history, Invent at 96th, Micron at 98th. Micron knocked down twice (percentile + valuation range uncertainty) still shows 33% gap to fair value. SanDisk, only public 18 months, has no valuation history to be expensive against; margin of safety equals Micron's, trading below bare case.