Greg Isenberg
May 27, 2026
GenSpark AI Tool: Building Lead Generation & Outcome-as-a-Service Workflows
Key Takeaways
- 1GenSpark's AI agent can automate lead generation by tracking job posts, identifying decision makers, and drafting personalized cold emails
- 2The platform allows real-time workflow management using plain English commands, eliminating need for technical coding
- 3You can monetize GenSpark by creating outcome-as-a-service products—e.g., selling daily competitor briefs at $300/month for $6k MRR with 20 clients
- 4Outcome-as-a-service is a win-win model where clients pay for results, the AI agent executes the work, and you capture the margin
Chapters
1. GenSpark's Lead Generation Capabilities
GenSpark's AI agent can track LinkedIn job posts, identify decision makers, draft personalized cold emails, and automate the entire lead generation funnel—all manageable in plain English commands.
2. Outcome-as-a-Service Business Model
Rather than selling the tool itself, create and sell AI-generated outcomes to clients. Example: track five competitors daily and send a one-page morning brief for $300/month, generating $6k MRR with just 20 clients.
3. Why Outcome-as-a-Service Works
This model is a win-win because clients buy the outcome (the deliverable), the AI agent does the work automatically, and you earn the margin without ongoing labor.
Glossary
- GenSpark Claw
- GenSpark's AI agent tool designed to automate workflows, track information, and generate personalized outputs based on user instructions
- Lead Generation
- The process of identifying and attracting potential customers; in this case, automating outreach to decision makers based on job postings
- Outcome-as-a-Service
- A business model where you sell the results or deliverables generated by an AI agent (e.g., daily briefs) rather than selling the tool or service itself
- Recurring Revenue
- Predictable, repeating income generated on a monthly or annual basis from subscription or service contracts
- Decision Maker
- The person at a company with authority to make purchasing or strategic decisions; the target contact for B2B outreach