Alex Hormozi
May 30, 2026
TL;DR
A coach explains that overcoming personal demons like self-sabotage isn't mystical—it's simply learning to behave correctly in challenging conditions through exposure and practice.
“I have some demons that I need to like, you know, slay.”
— Young team member
“You don't know how to behave in certain conditions. You don't know how to act. Great. So, we'll expose you to those conditions and we'll teach you how to act the right way.”
— Coach
1. The Problem: Undefined 'Demons'
A young team member mentions having demons to slay. The coach probes deeper and realizes the vague language masks a concrete issue: self-sabotage in certain conditions.
2. The Reframing: Lack of Behavioral Knowledge
Rather than treating demons as mysterious internal forces, the coach identifies the root cause: not knowing how to act appropriately in specific situations.
3. The Solution: Exposure and Training
The coach outlines a practical approach: expose the person to challenging conditions and teach them the correct way to behave, turning an abstract problem into a learnable skill.