Ali Abdaal
March 6, 2026
TL;DR
Getting rich requires consistently dedicating 10-15+ discretionary hours per week to actively building skills, products, or services that solve problems people will pay for; it's not a default outcome but a direct result of time investment and deliberate action.
“If you look at the people who are in this top guild in the world in World of Warcraft, they have just sunk way more hours than you can even fathom into this video game specifically.”
— Ali Abdaal
“The people who make more money are spending way more of their time actively trying to make money. The people who make less money are probably spending less of their discretionary time actively trying to make money.”
— Ali Abdaal
“It doesn't happen on its own. It doesn't happen by default. If you want to make more money, you got to spend more of your hours every week actively trying to make more money.”
— Ali Abdaal
“The primary thing I would like to leave you with is this question: How many discretionary hours are you spending every week devoted to the goal of making more money?”
— Ali Abdaal
1. The World of Warcraft Lesson: Time Separates the Best from the Rest
An esports guild leader's observation that professional gamers in top guilds have spent 15-20 years, 8-12 hours daily, purely devoted to mastery. This illustrates that exceptional performance in any field requires not just talent but enormous cumulative time investment far exceeding what casual practitioners commit.
2. The Money Pattern: High Earners Invest More Discretionary Time
Analysis of successful and struggling people reveals a clear pattern: those making significantly more money spend substantially more of their weekly discretionary time actively trying to make money. This applies regardless of privilege; the correlation between time invested and income earned is consistent.
3. Why Money Goals Feel Different Than Other Goals
People understand they must train hard to become a professional athlete or musician, yet treat financial goals differently despite requiring equal dedication. Money's integration into society makes its time requirements less obvious, causing people to expect financial success without proportional effort.
4. Defining 'Actively Making Money' Beyond Content Consumption
Reading books or watching videos about entrepreneurship counts only for the first 3-6 months. Beyond that, active money-making means building skills, products, or services that solve real problems people pay for—either within your job or through a business.
5. Real Student Data: Hermione's and Harry's Weekly Scorecards
Two case studies from the Lifestyle Business Academy show Hermione (10-15 hours/week with existing expertise making quick sales) and Harry (15-20 hours/week learning a new market, slower to close but highly consistent). Both demonstrate that dedication to hours worked is the prerequisite for progress, regardless of initial results.
6. The Funnel: Time → Actions → Outputs → Outcomes → Money
Success follows a sequence: discretionary time enables actions, actions create outputs (content, outreach), outputs drive outcomes (followers, calls, sales), and outcomes generate money. Quality matters, but time is the foundational domino—without it, downstream dominoes rarely fall.
7. Finding the Hours: Screen Time Audit and Trade-offs
With 168 hours weekly, after sleep and essentials, roughly 100 hours remain. Subtracting job and responsibilities leaves limited discretionary time. Auditing screen time often reveals 10-15 hours that could be redirected toward money-making goals if the priority is genuine.
8. The Difference Between Beginners and Pros
Beginners lack skills, credibility, leverage, and networks, so they must invest substantial time to build these foundational assets. Established entrepreneurs like Jeff Bezos can make money with fewer hours because decades of leverage and existing infrastructure do the work. Time requirements decrease with experience and scale.