Ali Abdaal
May 28, 2026
TL;DR
To stand out in a competitive job market, skip mass applications and instead use targeted networking, demonstrate your value through custom work samples, and solve problems for your dream employers rather than just filling out forms.
“The reason why someone is hiring you is not because they want to hire you. They would actually rather not hire you because they would rather not pay the money.”
— Ali Abdaal
“The company that you are applying for a job with is held together by duct tape behind the scenes. It might look really polished from the outside, but on the inside it feels like there are fires going on everywhere.”
— Ali Abdaal
“80% of the roles are not advertised. The job exists, but they're just never going to advertise it publicly cuz they don't want to deal with the BS associated with having 5,000 applications.”
— Ali Abdaal
“You do not have to wait for anyone to give you permission to create those stories for yourself.”
— Ali Abdaal
1. Understanding the Hiring Reality
Hiring managers are stressed, overwhelmed, and dealing with fires everywhere. They hire not out of desire but out of necessity to solve problems and alleviate pain. Most don't have bandwidth to carefully review hundreds or thousands of applications.
2. The Three Doors Framework
Job applications are like nightclub doors: Door 1 is the standard application (500 people in line), Door 2 is networking with existing connections, and Door 3 is the creative, unconventional approach. Most unadvertised jobs are found through networking.
3. The Sniper vs. Scattergun Approach
Replace mass applications with a targeted strategy: identify 5 dream companies with missions you care about, find employees on LinkedIn, reach out for coffee conversations, and learn about unadvertised opportunities before they go public.
4. Standing Out Through Custom Work
Employers increasingly screen out AI-generated applications. Differentiate yourself by creating custom portfolios, videos, Loom walkthroughs, and tailored proposals that demonstrate your actual work and personality rather than telling them about capabilities.
5. Creating Your Own Experience
Don't wait for permission to gain experience. Build AI automations on weekends, deconstruct competitor strategies, create personal websites, and do the work before being hired. This generates authentic stories that AI cannot fake.
6. Building Stories and Demonstrating Value
Get involved in extracurricular activities and leadership roles to create stories about handling adversity and solving problems. Employers ask about past experience, so build relevant experience through projects, volunteering, and personal initiatives.
7. Strategic Outreach and Problem Solving
Research company pain points and offer specific, concrete solutions in your outreach. Instead of vague offers to help, propose tailored actions like free trial periods, AI automation implementations, or custom market analysis that reduces friction for the hiring manager.