Ali Abdaal
August 18, 2023
TL;DR
Learn seven evidence-based strategies including mapping topics broadly, just-in-time learning, following curiosity, teaching others, and active recall to dramatically improve information retention.
“if you just dive fully into just deep into email marketing for example you miss other things like paid ads and organic and referrals and Affiliates and these other things and you might not even know that these other things exist”
— Speaker
“encountering the things first and then learning about the thing later... reading all that stuff becomes 100 times more useful when you've actually seen the thing happen in real life”
— Speaker
“remembering stuff isn't about trying to cram more things into your brain it's instead somewhat counterintuitively about trying to get stuff out of your brain”
— Speaker
1. Tip 1: Discover the Map
Before diving deep into a specific topic, understand the broad landscape and all available areas. Using a video game map analogy, learn the general structure of a subject (like marketing's subdomains: email, paid ads, organic, referrals) before specializing in one area to avoid missing context.
2. Tip 2: Just-In-Time Learning
Learn information at the moment it becomes practically useful rather than preemptively. Swap theory and action by encountering real-world situations first, then learning theory afterward, which makes the information 10-100x more applicable and memorable.
3. Tip 3: Follow Your Curiosity
Research shows curiosity dramatically increases recall ability. Use genuine interest as a natural compass—when you wonder how something works, that's the perfect moment to learn it, as seen with learning about nuclear weapons after watching Oppenheimer.
4. Tip 4: Share with People Around You
The protégé effect shows that explaining or teaching information to others significantly improves personal retention. Share discoveries informally with friends and family, or create structured team practices like monthly level-up presentations.
5. Tip 5: Share Online
Writing publicly about what you learn—through newsletters, videos, or posts—deepens engagement and retention while adding value to others. The speaker has maintained a free weekly Sunday Snippets newsletter since 2018 as a learning tool.
6. Tip 6: Low-Friction Resurfacing
Use tools like Readwise to maintain a sustainable review system. Readwise emails daily random highlights from past reading across Kindle, Pocket, and other platforms, allowing effortless periodic exposure to previously bookmarked information.
7. Tip 7: Active Recall
Test yourself on material rather than rereading or note-taking—reading once then self-testing beats rereading four times. Active retrieval of information from memory solidifies connections far more effectively than passive review.