Ali Abdaal
September 15, 2023
TL;DR
Explore six practical side hustle ideas—writing, content curation, thumbnail design, research assistance, remote sales, and web design—that provide flexibility, enjoyment, and income for students by delivering value to paying customers.
“The only way to make money is by providing value to people who can pay for that value.”
— Ali Abdaal
“If you can find the thing that feels like play to you but looks like work to other people, you're way more likely to enjoy it, be way more likely to be sustainable, and see way more likely to make a lot of money.”
— Ali Abdaal
“Last month I made over 3,500 for my Instagram before starting pinlord… I learned how to monetize my Instagram account by making an effort to understand how the platform works and putting in the work required to execute the right activities at a high level for a long period of time. Trust me when I say it, if I can do it, anyone can.”
— Eduardo Morales
“We're trying to hire six designers but we literally cannot find anyone who is good.”
— 100 million dollar valuation startup founder
1. The Philosophy Behind Side Hustles
Introduction to why side hustles matter beyond money—they provide freedom and diversity of income. The speaker shares personal journey from age 13 to 26 building multiple income streams (web design, tutoring, medical school courses, YouTube) and emphasizes that making money is a learnable skill, not magic.
2. The Three Laws of Making Money
Explains the fundamental principle: provide value to people delighted to pay for it. Introduces three vehicles for value delivery: services, products, and content. Discusses the three F's of ideal side hustles: flexibility, fun, and finance.
3. Side Hustle #1: Writing & Newsletter Creation
Features Jack Reigns, who built a finance/travel newsletter while at Columbia Business School, earning $5,600/month in sponsorships plus $300 consulting call fees. Highlights the low barrier to entry (free platforms like Substack) and the importance of consistent, valuable content.
4. Side Hustle #2: Content Curation
Discusses Eduardo Morales (pin_lord Instagram account) and Alex and Books as examples of curating others' content rather than creating original work. Explains the J-curve business model: initial months with zero income while building audience, followed by exponential growth.
5. Side Hustle #3: Thumbnail Design for YouTubers
Features Dill Tomah and Matt Brighton as examples of designers who started at $15–$20 per thumbnail and scaled to $250+ per design. Emphasizes the importance of creating sample work to attract clients and the high demand from YouTubers.
6. Side Hustle #4: Research Assistant Services
Explores becoming a research assistant for content creators and authors (Drew Bernie with Mark Manson, Billy Oppenheimer with Ryan Holiday). Highlights how cold emails and demonstrating relevant skills can land high-value remote work.
7. Side Hustle #5: Remote Sales Representative
Describes selling sponsorships or products for companies via Zoom/phone calls and earning commission. Features Wouter as example: a 20-year-old who sold $250k in ads in 60 days while studying full-time.
8. Side Hustle #6: Web Design & Development
Details learning web design (Webflow, coding) to command premium rates. Uses Chris and Henry as examples; Henry built a Twitter presence showcasing portfolio work and now charges $10,000+ per project.
9. J-Curve vs. Non-J-Curve Businesses
Explains why content businesses take longer to monetize (J-curve: negative returns initially, then exponential growth) versus service businesses (non-J-curve: can earn immediately). Notes friction in sales process as the determining factor.
10. Action and Next Steps
Emphasizes that watching alone is pointless without action. Encourages viewers to commit to one side hustle idea, take consistent action, and understand that skill-building and sustained effort are prerequisites for success. Teases upcoming video on product-based side hustles.